This introductory text for management students is exceptional in that it integrates quality as a theme throughout. Features include: * 18 chapters making this text manageable for a one-semester course * Examples from over 125 international companies * Icons in the margins distinguishing US-based and none US-based company examples * Cases with TQM applications integrated throughout each chapter * A quality international ethics and diversity exhibit in each chapter * Experiential learning excercises in each chapter * Critical thinking questions at the end of each major section within each chapter * Chapter summaries